• CONCEPT •
Where choices gather
＜選択肢が集まる場所＞

ちゃんと選べるものがあることそして、選び方を決めつけないこと
C（シー）には私たちなりの「新しい解釈の入口」があります
でも、見え方はひとりひとり違っていい

ディテールだけで語らず、日常の中で自然に選ばれること
「ここにあってよかった」と思ってもらえること
店名の「C」は社名の頭文字であり、私たちが大切にしているいくつかの"C"
単純で覚えやすいでも、なんとなく探しにくい
それは好きな人に見つけてもらえたらいいと思っているから

私たちにとって洋服は
服は服、されど服
古着か新品か
モードかリアルクローズか
その境界はあまり意識していません

普通に着たい日常着は人によって、お洒落着にも、作業着にもなる
誰の正解にも縛られず、自分の感覚を気軽に選べる場所に

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What matters is having something you can truly choose from — without forcing a “right” way to choose.

At C, we have our own “entrance to a new interpretation.”
But the way it is seen can be different for everyone.

We don’t speak only through details.
What matters is being naturally chosen in everyday life —
becoming something that makes people feel,
“I’m glad this exists here.”

The name “C”
comes from the first letter of our company name,
but also represents several different “C”s
that we value.

Simple and easy to remember,
yet somehow difficult to search for.
That’s intentional —
we’d rather be discovered by people who genuinely connect with it.

To us, clothing is:
just clothing — and yet, more than clothing.

Vintage or new,
mode or real clothes —
we’re not very conscious of those boundaries.

The kind of everyday wear you naturally want to put on
can become fashion for one person,
and workwear for another.

A place where you can casually choose based on your own senses,
without being tied to anyone else’s definition of “correct.”